The Short Story:

Our campaign to #TalkAboutHappiness has one simple aim: to make wellbeing a point of conversation, because we believe optimism is a form of empowerment. That's why we run workshops to do exactly that. Click here to tweet what makes you happy, or keep reading...

The Long Story:

We use a lot of monikers for our sadness: grumpy, melancholy, glum, blue, down, gutted, low, miserable, gloomy. We also find a lot of opportunities to talk about our miseries, our gripes and our moans. But moans alone don’t change anything.

When was the last time you felt in awe? Inspired? Joyful? Hopeful? These emotions – happy emotions – are the privilege of all of us. They are integral to the human condition, our growth as individuals and the binding of well-functioning societies. Yet more and more in modern society they are quashed or misdirected.

Happiness has become rather insipid for us, it would seem. Many of us misinterpret happiness as perpetual chirpiness verging on naivety (think daytime television presenter) and thus at best we disregard it and at worst are actually enraged by the concept. But happiness has as many shades as melancholy, and without knowing what we’re grateful for, we can’t create more of it.

What are you hopeful about?
What gives you gratitude?
What makes you happy?

Tell someone! Tweet it now.

It can be anything, from the smallest (a good cup of tea, warm photocopies) to the biggest (grassroots activism, the milky way galaxy.)

Why? Research shows that when we’re positive we are more open-minded, more resilient, less biased, feel more socially connected, and even feel physically better [1]. We think these are qualities we need to see more of.

We believe that now more than ever, in a world bombarding us with negative messages that keep us feeling scared and disempowered rather than engaged and effective, it is necessary to talk about the things that keep us strong and well. So, what are you waiting for? #TalkAboutHappiness, and encourage others to do the same.

[1] Fredrickson, B. L. (2013). Positive emotions broaden and build. Advances in Experimental Social Psychology, 47, 1-53.